1. Introduction

At [Company Name] (“we,” “our,” or “the Company”), we value transparency, privacy, and the trust you place in us. This Cookie Preferences Policy explains how we use cookies and similar tracking technologies on our website and digital platforms in compliance with U.S. federal and state privacy laws, the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), and applicable Federal Trade Commission (FTC) guidelines.

Our goal is to provide you with clear, comprehensive information about the types of cookies we use, why we use them, and how you can manage your cookie preferences.

By continuing to use our website, you consent to our use of cookies in accordance with this policy, unless you have disabled them through your browser or our Cookie Preference Center.

 

2. Purpose of This Policy

This policy is designed to:

  • Educate visitors on what cookies are and why they are used.

  • Clarify the types of cookies we deploy and their functions.

  • Explain the choices available to users regarding cookie management.

  • Ensure compliance with U.S. privacy and consumer protection laws.

  • Provide transparency regarding third-party cookies, analytics, and advertising practices.

 

3. Scope

This Cookie Preferences Policy applies to:

  • Our official website(s) and mobile applications.

  • Subdomains, microsites, and landing pages owned or operated by the Company.

  • Services integrated with third-party platforms that rely on cookie technology.

This policy does not apply to third-party websites linked from our platforms, as those are governed by their own cookie and privacy policies.

4. Definitions

To ensure clarity, the following definitions are used:

  • Cookies: Small text files placed on a device (computer, tablet, smartphone) by a website or server, enabling functionality, personalization, and tracking.

  • First-Party Cookies: Cookies set by the website you are visiting.

  • Third-Party Cookies: Cookies set by domains other than the one being visited, often for advertising, analytics, or social media integration.

  • Session Cookies: Temporary cookies that expire when you close your browser.

  • Persistent Cookies: Cookies stored on your device for a specified duration.

  • Tracking Technologies: Includes cookies, pixels, tags, SDKs, web beacons, and similar tools.

  • Cookie Preferences Center: A tool on our website allowing users to manage cookie consent.

 

5. Legal Framework

The use of cookies in the U.S. is governed by a combination of federal and state-level regulations. Key frameworks include:

  1. FTC Guidelines: Require transparency in online tracking and advertising.

  2. California Consumer Privacy Act (CCPA) & CPRA: Provide California residents with rights to opt out of the sale or sharing of personal data collected via cookies.

  3. Virginia Consumer Data Protection Act (VCDPA): Grants Virginia residents rights to opt out of targeted advertising and data profiling.

  4. Colorado Privacy Act (CPA) & Connecticut Data Privacy Act (CTDPA): Require clear cookie disclosures and opt-out mechanisms.

  5. Children’s Online Privacy Protection Act (COPPA): Governs cookies when data from children under 13 is collected.

We comply with all applicable U.S. state privacy laws by offering:

  • A Do Not Sell or Share My Personal Information link (for California residents).

  • A Cookie Preference Center where users can accept, reject, or customize cookies.

  • Prominent cookie banners at the point of first interaction.

 

6. Types of Cookies We Use

6.1. Strictly Necessary Cookies

  • Purpose: Essential for website operation (e.g., login authentication, shopping cart functionality).

  • Legal Basis: Not subject to opt-out; allowed under U.S. law when necessary for service delivery.

  • Example: “session_id,” “csrf_token.”

6.2. Functional Cookies

  • Purpose: Enable personalization, such as remembering language preferences or user settings.

  • Example: “preferred_language,” “theme_choice.”

6.3. Performance & Analytics Cookies

  • Purpose: Collect anonymous information about site usage, page visits, and performance metrics.

  • Tools: Google Analytics (IP anonymization enabled), Adobe Analytics.

  • Legal Basis: Consent required under CCPA/CPRA for California users if data is shared.

6.4. Advertising & Targeting Cookies

  • Purpose: Deliver personalized ads based on browsing behavior and interests.

  • Examples: Facebook Pixel, Google Ads cookies, programmatic ad trackers.

  • User Rights: Users can opt out of behavioral advertising.

6.5. Social Media Cookies

  • Purpose: Enable content sharing and interaction with platforms like Facebook, Instagram, LinkedIn, and Twitter.

  • Impact: May track activity even when you are not logged into those platforms.

7. How We Use Cookies

Cookies support the following activities:

  1. Website Functionality: Ensuring secure login, account access, and transactions.

  2. User Preferences: Storing settings such as currency, language, or accessibility preferences.

  3. Analytics: Understanding website traffic patterns, user flows, and content performance.

  4. Advertising: Delivering relevant ads, retargeting, and measuring campaign success.

  5. Security: Detecting fraudulent activity, preventing cyberattacks, and securing transactions.

8. Third-Party Cookies

We partner with reputable third parties who place cookies on our site. These include:

  • Google Analytics & Google Ads (analytics and advertising).

  • Meta Platforms (Facebook/Instagram) (advertising, social sharing).

  • LinkedIn Insight Tag (business targeting and analytics).

  • Stripe/PayPal Cookies (payment verification).

Third-party providers are contractually obligated to comply with applicable U.S. privacy laws.

 

9. Managing Your Cookie Preferences

9.1. Cookie Preference Center

  • Users can access our Cookie Preference Center at any time.

  • Options:

    • Accept All Cookies

    • Reject Non-Essential Cookies

    • Customize Preferences

9.2. Browser Settings

Users can disable cookies directly in their browser:

  • Chrome: Settings > Privacy & Security > Cookies.

  • Safari: Preferences > Privacy > Block All Cookies.

  • Firefox: Preferences > Privacy & Security > Cookies and Site Data.

  • Edge: Settings > Site Permissions > Cookies.

9.3. Opt-Out Mechanisms

  • California Residents: Can opt out via “Do Not Sell or Share My Personal Information”.

  • Industry-Wide: Users may opt out of targeted ads via the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) opt-out pages.

10. Children’s Privacy and Cookies

In compliance with COPPA (Children’s Online Privacy Protection Act):

  • We do not knowingly place cookies that collect personal data from children under 13.

  • If such cookies are detected, we will immediately remove them.

  • Parents/guardians may contact us to review or delete any data inadvertently collected.

11. Data Collected Through Cookies

Cookies may collect:

  • Device identifiers (IP address, browser type, operating system).

  • Interaction data (pages visited, time spent, clicks).

  • Preference data (language, location, login history).

  • Transaction data (cart contents, purchase history – via secure encrypted cookies).

We do not collect sensitive categories (race, religion, health data) via cookies.

 

12. Data Retention

  • Session Cookies: Deleted when browser closes.

  • Persistent Cookies: Retained for 1–24 months depending on purpose.

  • Advertising Cookies: Retained for no longer than 13 months as per industry best practices.

13. Security of Cookies

  • All cookies are transmitted over HTTPS.

  • Sensitive cookies (e.g., session tokens, payment verification cookies) are encrypted.

  • We use SameSite, Secure, and HttpOnly flags for cookies containing authentication data.

 

14. User Rights Under U.S. Privacy Laws

Depending on your state of residence, you may have the following rights:

  1. Right to Know (CCPA/CPRA, VCDPA): To know what data is collected via cookies.

  2. Right to Delete: To request deletion of personal data collected through cookies.

  3. Right to Opt-Out: To stop the sale or sharing of cookie-collected data.

  4. Right to Correct: To request correction of inaccurate personal data.

  5. Right to Non-Discrimination: You will not be penalized for exercising your cookie rights.

15. Policy Enforcement

Violations of this policy by employees or contractors may result in:

  • Mandatory retraining.

  • Restricted access to systems.

  • Disciplinary action, up to and including termination.

For third parties, violations may lead to:

  • Suspension or termination of partnership.

  • Legal action where necessary.

 

16. Policy Review and Updates

This Cookie Preferences Policy is reviewed annually or whenever:

  • New laws come into effect (e.g., new state privacy acts).

  • We implement significant new technologies.

  • We partner with new third-party service providers.

Users will be notified of material changes via:

  • Website notifications.

  • Email (if applicable).

  • Updated cookie banners.

17. Contact Information

For questions or to exercise your cookie rights, contact us:

Privacy Compliance Team

Email: privacy@wanderom.com
Phone: (064) 332-1233

California residents may also contact us via our Do Not Sell or Share My Personal Information page.

18. Conclusion

Cookies are vital for providing a secure, efficient, and personalized browsing experience. At Wanderom, we are committed to using cookies responsibly, in full compliance with U.S. state and federal privacy laws, and in ways that respect your preferences.

By managing your cookie preferences, you remain in control of how your data is used, ensuring both transparency and trust in your digital experience with us.

By phone number: